Helpful Resources

Measuring Your Return On Investment from Social Media: The SuperList

http://bit.ly/SocialMediaMetricsSuperList

How the Fortune 100 are using Social Media. Mashable is the #1 social media blog in the world.

http://mashable.com/2010/02/23/fortune-100-social-media/

Social Media Case Studies:

http://www.seoptimise.com/blog/2010/05/30-seo-social-media-marketing-case-studies-that-prove-the-roi-of-it-all.html

Case Studies from the winners of  Forrester Research’s Groundswell Award – the OSCAR for businesses using social media

http://forrester.typepad.com/groundswell/2009/10/winners-of-the-2009-forrester-groundswell-awards.html

Social Media Case Studies by Category:

http://www.socialmediaexaminer.com/category/case-studies/

The Difference Between Facebook Pages and Facebook Groups (see all 296 comments for very useful information, too)

http://www.searchenginejournal.com/facebook-group-vs-facebook-fan-page-whats-better/7761/

Ten Ways To Use YouTube To Grow Your Company

http://www.theoutsourcingcompany.com/blog/social-media-marketing/youtube-marketing/

16 Examples of How Huge Brands Are Using Twitter

http://www.searchenginejournal.com/16-examples-of-huge-brands-using-twitter-for-business/7792/

Ways Small Businesses and Marketers Can Use Twitter

http://www.doshdosh.com/ways-you-can-use-twitter/

Top Ten Ways To Drive Traffic To Your Small Business Blog

http://www.problogger.net/archives/2010/02/23/top-ten-ways-to-drive-traffic-to-your-small-business-blog-using-twitter/

21 Ways To Increase Your Facebook Fan Base

http://www.socialmediaexaminer.com/21-creative-ways-to-increase-your-facebook-fanbase/