RESULT: 1/3rd STORE TRAFFIC INCREASE IN ONE DAY
The skeptics may ask: “Really? A NON-SALE event did that – and for under a $1,000.00 – on a Saturday?” The skeptics may think:”I don’t believe it. Is there proof- in writing?” Yep.
I’m writing this post to share this: Even though you may not think or be convinced that YOUR customer, at the local level, is interested in eco-friendly furniture – I believe that the success of the event I am about to describe may show you a new idea and a new path forward that doesn’t involve having to cut your margins to gain traffic and sell furniture.
First, a disclaimer. The event I am about to describe is one I was involved in planning on behalf of my social media client, BiOH Polyols. BiOH is the manufacturer of the soy ingredient inside most of the “soy-based” foams used in upholstered furniture and mattresses. It is marketed by foam manufacturers under various brand names, but if you see the word, “soy” associated with “foam”- chances are it’s soy from BiOH Polyols.
