SOCIAL MEDIA MARKETING ELEMENT 1: STRATEGY

The following elements are part of our STRATEGY package: You are free to choose which elements are right for your business. All elements, however, would be part of our COMPREHENSIVE SOCIAL MEDIA MARKETING package should you decide to execute a social media marketing program at the highest level.

  • Internal educating and/or training of key employees in executive management, marketing, sales, product development, customer service and any others who are consumer facing touch points on how social media will impact their functional areas and contribute to profits.
  • Internal legal guidelines for social media implementation and execution
  • Selection of appropriate social media channels to maximize ROI and ROE (return on engagement) based upon above objectives.
  • Social media search engine optimization strategy
  • Online reputation management strategy using social media tools to remove negative reviews from page one of Google search results.
  • Content strategy for all social media channels selected –includes ideation around contests, games, etc. that can be implemented to drive ROI and ROE.
  • Integration strategy for traditional PR and advertising initiatives with social media initiatives
  • Community management social media strategy
  • Employee recruitment strategy using social media
  • Competitive social media monitoring strategy
  • Product development social media strategy
  • Content curation social media strategy for your website(s)
  • Mobile and geo-targeting location social media strategy
  • Social media Ideation sessions with internal teams for best outcomes
  • Transition planning between outsourced and in house social media

Please click here if you would like to discuss our strategy services in more detail.