Social Media: ROI Proof

The following links document how both the Fortune 100 are using social media and the ROI they are receiving out of it as well as a series of ROI case studies for a range of medium to small companies.

How the Fortune 100 are using Social Media. ( Mashable is the #1 social media blog in the world.)

http://mashable.com/2010/02/23/fortune-100-social-media/

Proving ROI: Social Media Case Studies:

http://www.seoptimise.com/blog/2010/05/30-seo-social-media-marketing-case-studies-that-prove-the-roi-of-it-all.html

ROI Case Studies From the Winners of Forrester Research ‘s Groundswell Awards.

http://forrester.typepad.com/groundswell/2009/10/winners-of-the-2009-forrester-groundswell-awards.html

Social Media Case Studies by Category:

http://www.socialmediaexaminer.com/category/case-studies/

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Case study ROI examples from our own work will be provided at our discretion so as not to compromise our client’s privacy. With their explicit permission, however, we will release results they are comfortable making public and also, with their permission, will welcome and encourage you to reach out to them for independent verification of those results.

Many of the *pieces* of the results we have produced for our clients are already public and online, however, and, upon your request, we will be happy to direct you to that information.

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• Our Clients Are Saying:

  Jessica Koster, Commercial Manager, Cargill's BiOH Polyols Division , Minneapolis, MN (April 23, 2009) "I hired Leslie in early 2009 to lead social media programs for our brand in the home furnishings space. Her efforts over the first three months have led to some valuable partnerships within the industry and have creating broader awareness of our products. Leslie always has a high level of energy and a positive attitude. She is an idea woman- always thinking creatively about...(read more)

  Mark Smithe, owner, Walter E. Smithe Furniture, Chicago, IL Leslie provides a retailer with a solid roadmap to manage their internet reputation in the age of consumer ratings and blogs. She is knowledgeable, tenacious, curious and enthusiastic. She is results focused and not afraid of a challenge or hard work. We have been quite pleased with the results of our work together. Her guidance is valuable and worthwhile....(read more)

  Judi Lebensburger, Ashley Furniture, Arcadia, WI "I have raved about your presentation to NHFA and everyone...I am so impressed! You have so much knowledge at your fingertips... (I) could have spent the day listening and learning..."...(read more)

  Susan Hornbeak-Ortiz, owner, ShineBySho, San Juan Capistrano, CA (March 1, 2010) The Kaleidoscope Partnership has been our social media agency of record for the past  6 months. Leslie Carothers, the owner and our strategist, coordinated all aspects of our re-branding with regards to social media. Over the past 6 months she successfully built our brand awareness via Twitter and Facebook as well as integrating new technologies on our website via YouTube. She attended the New Y...(read more)

  Mike Landfair, owner, Landfair Furniture and Design Gallery, Portland, OR (May 10, 2009) "I hired Leslie Carothers to aid Landfair Furniture + Design Gallery in greater SEO placement and use of social networking in conjunction with our business. Prior to hiring Leslie, we received few buyer inquiries and were not ranked high. Basically, people searching for furniture in Portland, Oregon didn't know we were in business. After we changed our web site on Leslie's recommendation ...(read more)

  Heather Brown, Director of Marketing, Bluefish Home, Atlanta, GA (November 17, 2008) "Leslie came to our company to support both website and social networking growth for our company. Through SEO development and social networking, Leslie showed us how we can get more exposure to our audience, improve our day to day exposure and drive traffic to our company. She also showed us examples of companies she worked with and the results they were getting. Furthermore, she provided pos...(read more)

  Cathy Smith, Director of Design, DeLeo Textiles, High Point, North Carolina (Sept. 8, 2008) My company was originally hesitant to hire an outside consultant for internet strategy, due to ROI concerns. Upon meeting Leslie, however, we were impressed by her knowledge of the furniture and interiors industries, as well as her weath of understanding of how to apply current trends in the IT world to our industry. The decision to work with Leslie, principal of The Kaleidoscope Partn...(read more)